Monday, August 6, 2012

Sports and Safe Sex...

As most Americans are doing these days, I try to avoid Olympic results on Facebook and Twitter so I can watch the games at night without already knowing the outcome. I am exhausted from staying up late, but it's worth it to watch Michael Phelps become the most decorated Olympian ever and to watch the Fab 5 (USA women’s gymnastics team) take gold in the team competition. What I have also loved about this year’s games are the commercials. P&G has done a great job of showing what it is like to be an athlete’s mom, Nike has shown us that there is greatness in us all, and Visa has portrayed some of the best Olympic moments – with the soothing sounds of Morgan Freeman as voiceover, of course. But, one advertisement you may not have seen, is a billboard that Durex condoms put up in London this month. The famous Olympic rings are condoms and the words are simple, “Usain, not every man wants to be the fastest in the world.” How true that is.

Durex serves as the official condom distributor of the Olympics, providing 150,000 to the Olympic village alone. Yes, you read that number right…150,000. Apparently, more happens at the Olympics than tumbling, swimming and fencing! At least we know safe sex is a priority.

What’s been your favorite commercial of the games?

by Cayci Banks, Director of Communications, SC Campaign to Prevent Teen Pregnancy

1 comment:

  1. Who would have thought condoms serve greater purpose in the Olympics as well? All hail Durex! :)